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Shed Light. Inspire Change

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We help discover your position in the marketplace

Marketing Consulting & Planning

We align to your brand and create strategic solutions to succeed in the market place. We offer a wide array of marketing solutions including brand development, digital tools, social media management, digital design, public media relations and communications. At Lucent, we custom fit your marketing plan for your specific industry.

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Lucent Services

Your Strategic Partner

Marketing Plan Development

Your brand is your story, and we're excited to tell it right. We find out what sets you apart from the competition, and create a plan to reach your goals in the market place.

Campaign Execution

Our services meet the specific needs of each client, providing guaranteed measurable results. From development to execution of your marketing plan, we're with you every step of the way.

Counsel & Advising

Do you have a project or idea that you’d love to bring to life? At Lucent, we provide our clients with a wide range of consulting services to make your goals a reality. Contact us to learn more.

Tactical Planning

Lucent builds full-scale marketing & communications plans, both in the digital and traditional spaces. We tailor each campaign to reach your audience in their channel of choice. Book an introductory meeting today to learn more about how we can make your business grow.

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Who We Are

Lucent Team


Alex has over 15 years experience as a marketer and communicator in a Fortune 100 company environment. In 2019 Alex founded Lucent Marketing, supporting many companies and organizations in the South Texas area. Alex performs with a unique ability of merging the analytical and creative elements of marketing campaigns. Alex is a natural story-teller and creative visionary, but carries the insights to analyze the trends and optimize performance to compliment any campaign. Alex is passionate about his clients, and has developed a trusting reputation amongst his colleagues and partners as a leading marketer in the industry. Alex is married to his wife, Kristine, and has four sons, Steven, Christopher, Alejandro and Lucian.

Alex J Ojeda, Founder & President

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